Democracy For The People Updates

Report | CALPIRG Education Fund | Democracy

Millenial Online Voter Registration

Since the launch of online voter registration (OVR) in 2012, best practices have emerged that maximize the impact of online voter registration for getting youth from college campuses across the state onto the voter rolls.  Youth voter engagement has been identified as a problem of emerging concern by public and community leaders.  Only 8% of eligible youth participated in the historically low voter turnout elections of 2014.  In the same year, data shows that only 0.3% of the total students served by public colleges and universities in California are registered through online voter registration opportunities they are provided. This report examines the challenges and opportunities that exist in California to engage the more than 3 million students who attend colleges and universities.  Based on our review of current practices and an analysis of scientifically researched and proven effective tactics, we provide recommendations to college and university administrators, state leaders, and nonprofit organizations working to encourage the adoption and dissemination of online voter registration opportunities that bring youth into the democratic process.  

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